“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect.” ― Jay Conrad Levinson … [Read more...] about The Road to Profitability
Six Tactics to Thinking Like an Entrepreneurial Author
I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The five most momentous revolutions in the history of human communication are the invention of speech, the invention of writing, Gutenberg’s invention of movable type in the fifteenth century, the creation … [Read more...] about Six Tactics to Thinking Like an Entrepreneurial Author
Why You Must Be a Guerrilla Marketer
The United States is in the midst of an entrepreneurial explosion, one ofthe most hopeful signs for the country’s future. As an author, you arean entrepreneur. Every book you write is a separate enterprise with itsown fate and its own reckoning that balances income against expenditures. For guerrillas, the only business … [Read more...] about Why You Must Be a Guerrilla Marketer