I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The five most momentous revolutions in the history of human communication are the invention of speech, the invention of writing, Gutenberg’s invention of movable type in the fifteenth century, the creation of computers in the … [Read More...] about Six Tactics to Thinking Like an Entrepreneurial Author
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The Guerrilla Blog
Why You Must Be a Guerrilla Marketer
The United States is in the midst of an entrepreneurial explosion, one ofthe most hopeful signs for the country’s future. As an author, you arean entrepreneur. Every book you write is a separate enterprise with itsown fate and its own reckoning that balances income against expenditures. For guerrillas, the only business criterion that counts is … [Read More...] about Why You Must Be a Guerrilla Marketer
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