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Guerrilla Marketing for Writers

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The Guerrilla Blog

Six Tactics to Thinking Like an Entrepreneurial Author

By David L. Hancock

I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The five most momentous revolutions in the history of human communication are the invention of speech, the invention of writing, Gutenberg’s invention of movable type in the fifteenth century, the creation of computers in the … [Read More...] about Six Tactics to Thinking Like an Entrepreneurial Author

The Guerrilla Blog

Why You Must Be a Guerrilla Marketer

By David L. Hancock

The United States is in the midst of an entrepreneurial explosion, one ofthe most hopeful signs for the country’s future. As an author, you arean entrepreneur. Every book you write is a separate enterprise with itsown fate and its own reckoning that balances income against expenditures. For guerrillas, the only business criterion that counts is … [Read More...] about Why You Must Be a Guerrilla Marketer

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Guerrilla Wisdom

Converting visitors to customers

“If you can’t convert those people to paying customers, you’ll have failed at one of Internet marketing’s necessities—converting visitors to customers.”
― Jay Conrad Levinson

About David L. Hancock

David Hancock is the Founder of Morgan James Publishing and The Ethan Awards and has co-authored seventeen books, including Guerrilla Marketing for Writers and The Entrepreneurial Author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of … Read More about Experts

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